World Tourism Advisors

World Tourism Advisors

News & Case Studies

World Tourism Advisors
Case Study

TUI Travel Hotel Divisions Transformation: Lead by Will Waggott

In 2006, the renowned travel industry figure, Will Waggott, took the reins of TUI Travel Plc’s hotel division. At that juncture, the division comprised 18 hotels primarily secured through a series of acquisitions in the Nordic region. These included an intriguing blend of leased establishments in the Canary Islands and

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Teletext Holidays
Case Study

Teletext Holidays

Teletext Holidays was a legacy brand with 60% brand recognition but only a 2% consideration. The common perception was that the brand vanished after discontinuing the Teletext “Data service” on TV.  Discover how Non-Exec Chairman Steve Endacott orchestrated the brand’s revival. How Teletext Holidays rose again. In December 2011, Kumar

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Case Study

Jet2Holidays

Upon their departure from MyTravel in 2003, Steve Endacott and Bill Allen established the On Holiday Group. Their vision was to harness the dynamic packaging revolution they foresaw, reshaping the UK tourism industry over the subsequent decade. Three key factors driving this were. The emergence of low-cost carriers provided the

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